The aim of the project is to increase the daily use of bicycles by students (and workers) in Camonica Valley (northern Italy).
The project consists on moments of sensibilisation targeting student about the advantages and importance of using the bicycle to commute from home to school. Along with this, an app is used to count the kilometres travelled by bicycle by students around the year, which transforms the kilometres travelled into saved CO2. At the end of the school year each student, on the basis of the amount of CO2 he/she has saved, will be awarded with “bicycle-themed” prizes.
“You save CO2 and we reward you! “